During Bladder Cancer Awareness Month, All.Can International’s Executive Director contributed a video statement to the EUrology Policy Forum Croatia, making the case for efficiency and person-centred approaches across the full bladder cancer care pathway.
In May 2026, All.Can International was invited to contribute to the EUrology Policy Forum Croatia, held in Zagreb on 25 May as part of Bladder Cancer Awareness Month and the European Week Against Cancer. The Forum brought together policymakers, clinicians, patient representatives and international stakeholders to discuss the future of bladder cancer care in Croatia and across Europe, with a particular focus on the continuum of care, from prevention and early detection through to treatment, survivorship and access to innovation.
Madalina Iamandei, Executive Director of All.Can International, contributed a pre-recorded video statement to the Forum’s opening session on the European policy perspective and the epidemiological and economic burden of bladder cancer. Bladder cancer carries one of the highest lifetime treatment costs of any cancer and a significant share of that cost is driven not by the disease itself, but by the way care is currently organised. Delayed diagnosis, fragmented pathways and care that does not reflect what matters to the person receiving it are not only quality failures. They are inefficiencies, and they have a measurable price.
Madalina’s statement drew on All.Can’s March 2026 report, Implementing Person-Centred Cancer Care to Improve Outcomes, Experiences and Efficiency, which sets out seven concrete steps for health systems to deliver care that is better for people and more sustainable for systems. Several of these steps are particularly relevant to bladder cancer: shared decision-making in a cancer where treatment choices carry profound implications for quality of life; supportive care and survivorship approaches that remain chronically underprovided; and structural reform of referral pathways, which continue to delay early detection.
The statement also acknowledged a significant development at the Forum: the launch of a Bladder Cancer Patients Club within the Croatian League Against Cancer. Patient organisations embedded within national cancer ecosystems do more than provide support, they generate accountability, introduce lived experience into policy and make systems more responsive to the people who depend on them. All.Can’s own experience, including through its Efficiency Hub case studies and national implementation work, consistently confirms this.
Watch the full video statement below.
About the EUrology Policy Forum Croatia
The EUrology Policy Forum Croatia is organised by the Croatian League Against Cancer and the Health Hub — Think Tank for Health. The Forum aims to create a high-level multidisciplinary platform for dialogue on bladder cancer care, bringing together national and international voices to advance prevention, access to innovation and patient-centred approaches within the Croatian and European health policy context.
Read press coverage here: https://www.healthhub.hr/rak-mokracnog-mjehura-vise-ne-smije-biti-zaboravljeni-rak-hrvatska-dobila-klub-oboljelih-od-raka-mokracnog-mjehura-pri-hrvatskoj-ligi-protiv-raka/
Find out more
To read All.Can’s report Implementing Person-Centred Cancer Care to Improve Outcomes, Experiences and Efficiency, click HERE.
To explore practical examples of person-centred and efficient cancer care from around the world, visit the All.Can Efficiency Hub.